Worship Gathering 2013 was similar to the 2011 conference in its setup and theme, but with the addition of a big concert night to finish the weekend. To reflect this in the design I used large bold letters similar to a vintage poster or playbill you might see outside of a theater or concert venue. On the poster everything is arranged on a slant to give the design a touch of uniqueness and is also a bit of a trick since it draws people to look closer while reading the info (thus persuading them to spend more time absorbing the information). At least that’s the theory anyway. I have no idea if it actually had that effect on people.