“North Coast School of Supernatural Ministry’s mission is to equip and deploy revivalists who passionately pursue worldwide transformation within their God-given sphere’s of influence.”

The symbol of a keyhole was chosen early on by the ministry school’s director, but there was some exploring that needed to be done before a final design was decided upon. The creation of this logo provides an interesting object lesson into the “what’s less is more” concept. I ended up creating dozens of logo designs and variations, but ultimately the design that was chosen happened to be the very fist design created. Being first it happened to be the simplest incarnation and that was exactly what the client was looking for. So could I have saved myself hours of work and the trouble of creating all the other designs? Not likely, sometimes you need to see what you don’t want in order to identify what you do want.

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